Are you looking to take your business to the next level with Google Ads? Perhaps you’ve tried running a few campaigns before, but they haven’t quite delivered the results you were hoping for. If so, don’t worry. In this blog post, learn 12 essential tips for starting with Google Ads to help you achieve your advertising goals and maximise your return on investment (ROI).
- Focus on your advertising goals
Before building your Ads campaign, decide what your marketing objectives are. This will ensure that your targeting, budget, and formats are optimally effective and will help you set realistic goals for what you get out of each of these campaign settings.
2. Allocate budget based on performance
If you’re managing several campaigns, be sure to assign more budget to campaigns that perform better and are helping you reach your business goals and less budget to those that you’re using to experiment or that generate lower ROI.
3. Understand your audience
Creating effective ads can often demand your time to really consider the people who you hope will see and respond to your ads. Think about their specific needs and the questions they might have, and address their questions and needs with your product information, ad text, and other assets.
4. Use location targeting when applicable
Use the advanced location options during and after campaign creation for optimal location targeting and improved campaign performance.
5. Prevent overexposure to your ads
Use frequency capping (available for Display and Video campaigns) to limit the number of times your ads appear to the same users. This helps ensure that your customers and potential customers aren’t overexposed to your ad.
6. Target for relevance
Content targeting, such as use of keyword, placement, and/or topic targeting, allows you to show ads alongside relevant content that your customers and potential customers are viewing.
7. Observe to optimise
Take advantage of the observation setting, where applicable. The observation setting won’t affect who can see your ads or where they appear, but it does allow you to monitor how ads are performing for your selected placements, topics, or audiences while your campaign is running.
8. Simplify your campaigns
Try to consolidate campaigns of the same campaign type, when possible, so that you have fewer campaigns to manage and monitor and organize your campaigns for optimal budget allocation.
9. Use campaign types strategically
Consider using different campaign types if showing a variety of ad types in various places can help you meet your business goal(s). Learn about all of the different campaign types that are available so you can choose the one(s) that best line up with your marketing goals.
10. Bid with purpose
Use Smart Bidding when useful and applicable. For Search Campaigns, Smart bids are set in real-time at the search term level, and for other campaign types, dozens of signals are used to set the optimal bid.
11. Track conversions for quality
Use conversion tracking and offline conversion tracking to help optimize the quality of your conversions. Offline conversion tracking helps you track conversions when leads make it further down the sales funnel.
12. Test, test, and test
Test different types of ads, targeting, and ad formats to see what works best for your business. Then based on the outcome of that testing, you can optimize your ads to include the highest performing assets.
By following these 12 tips, you’ll be well on your way to creating effective ads that help you reach your target audience, achieve your business goals, and maximise your ROI. Remember, Google Ads is a powerful advertising tool that can take your business to new heights – all you need is a little know-how and a willingness to experiment and learn.