facebook & google ads advice

Top 7 Apps to Transform Your Facebook Ads with Eye-Catching Text Overlays

Catching the eye of your audience is just half the battle – keeping their attention is what truly counts. This is where the power of text comes into play.

Whether it’s for Facebook newsfeed ads, Instagram reels, or story ads, well-crafted captions can significantly elevate the impact of your visual content.

They not only provide context to your images but also encourage engagement, making your ads more relatable and accessible.

In an era where scrolling is the norm, a compelling caption can be the difference between a glance and a meaningful interaction.

Let’s delve into the best free and paid apps available for adding that all-important text to your images, examining the pros and cons of each to help you make informed choices for your advertising needs.

1. Canva (Free and Paid Versions)



  • Versatile: Canva is not just for adding captions; it’s a full-fledged design tool, making it ideal for creating professional-looking ads.
  • User-Friendly: With its drag-and-drop interface, it’s easy to use, even for beginners. Available on mobile and desktop.
  • Template Rich: Offers a plethora of templates and font styles to choose from.


  • Limited Features in Free Version: While the free version is quite robust, some advanced features are locked behind a subscription.

2. Adobe Spark (Free and Paid Versions)


  • High-Quality Output: Known for its professional-grade design capabilities.
  • Brand Integration: Easily integrates brand elements like logos, colors, and fonts.
  • Cross-Platform Accessibility: Accessible on both web and mobile platforms.


  • Slightly Steeper Learning Curve: Might take some time to get used to, especially for those new to Adobe products.
  • Premium Features Require Subscription: The free version is somewhat limited compared to the paid subscription.

3. Over by GoDaddy (Free and Paid Versions)



  • Great for On-the-Go Editing: As a mobile app, Over is handy for quick edits.
  • Stylish Templates: Offers a range of modern and stylish templates.
  • Social Media-Focused Features: Tailored for creating social media content, particularly ads.


  • Limited Free Version: Many of the more unique features require a subscription.
  • Mobile-Only: While great for mobile use, the lack of a desktop version can be limiting.

4. Typorama (Paid App)



  • Unique Text Styles: Offers artistically-styled text layouts, perfect for eye-catching ads.
  • Automatic Resizing: Easy resizing of images for different social media platforms.
  • Ease of Use: Simple and intuitive interface.


  • Paid App: Unlike others with free versions, Typorama requires a one-time purchase.
  • iOS Only: Currently only available for Apple users, limiting its accessibility.

5. Phonto (Free)



  • Simple and Straightforward: Very easy to use for adding basic text to images.
  • Variety of Fonts: Comes with a wide range of font choices.
  • Completely Free: All features are accessible without any cost. Available to download from the App Store and Google Play.


  • Basic Functionality: Lacks advanced design features compared to other apps.
  • Ads in Free Version: The free version contains ads, which can be intrusive.

6. PicMonkey (Free and Paid Versions)



  • Robust Editing Tools: Offers a variety of editing tools beyond just adding text.
  • Template Variety: Has a diverse range of templates suitable for different ad types.
  • Cloud Storage: Saves work in the cloud, allowing for easy access from any device.


  • Pricey Subscription: The monthly subscription fee is high compared to other apps.
  • Might Be Overkill for Simple Tasks: The array of features might be more than what’s needed for just adding captions.

7. Instagram (Free)


  • Platform-Specific Design: The captions added using Instagram’s caption sticker use the platform’s fonts, ensuring your ads look native to the feed.
  • Cost-Effective: This feature is free to use within Instagram, making it an excellent option for those on a tight budget.
  • Ease of Use: Directly integrated into the Instagram platform, it’s straightforward and easy to use.


  • Limited Customization: The options for customisation are limited to Instagram’s preset styles and fonts, offering less flexibility compared to standalone apps.
  • Platform Restriction: This feature is exclusive to Instagram, so if you’re looking to create a uniform look across multiple platforms, you might need to use other tools in addition to Instagram’s native feature.
  • Dependent on App Updates: The feature’s availability and functionality might depend on the version of the Instagram app you’re using, requiring regular updates for the best experience.

With the right captioning tool, you can transform your ads from mere visuals into storytelling elements that resonate with your audience. Each app we’ve explored offers unique features to enhance your ad copy, whether you’re seeking advanced design capabilities or simple, effective solutions. By strategically incorporating captions, you can create more engaging and impactful ads that not only capture attention but also foster a connection with your audience. Choose the tool that best aligns with your advertising goals and start crafting ads that not only look great but also speak volumes.

Need help with your ads? Visit my services page to find how we can work together.

Freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire

Hi! I’m Nicole,

I help home, fashion & lifestyle brands unleash the power of paid ads

I am a freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire, who has invested time and money in training in the latest digital marketing tools to give me the knowledge to help ecommerce businesses like yours grow.


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