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Social Starlet Facebook and Google Ads for Home, Fashion and Lifestyle brands.
  • Home
  • About
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    • 1:1 Ads Clinic
    • Ad Account Audit
    • Google VIP Package
    • Monthly Ads Management
  • Blog
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Big News for Small Business Owners: Ad Answers for eCom Waitlist is Open! 🚀

Big News for Small Business Owners: Ad Answers for eCom Waitlist is Open! 🚀

by socialstarlet | 08/11/2023 | Facebook Ads, Google Ads, Setting Up For Success

Hello, fellow small business owners and e-commerce enthusiasts! We’ve got some exciting news to share with you today. After an immensely successful launch back in September, we’ve decided to reopen the doors to our highly acclaimed Ad Answers for eCom...
Crafting Irresistible Offers for Black Friday & Maximise Profit

Crafting Irresistible Offers for Black Friday & Maximise Profit

by socialstarlet | 06/11/2023 | Facebook Ads, Google Ads, Setting Up For Success

Black Friday is just around the corner, and every eCommerce business owner knows that it’s the most thrilling time of the year to boost sales. But here’s the secret sauce to Black Friday success: it’s all about your irresistible offer. You can have...
Small Business Guide: 5 Tips to Ace Black Friday Sales Online

Small Business Guide: 5 Tips to Ace Black Friday Sales Online

by socialstarlet | 06/10/2023 | Facebook Ads, Google Ads, Setting Up For Success

Black Friday is a shopping extravaganza that presents an incredible opportunity for small product-based businesses to boost their online sales. To make the most of this retail frenzy, proper planning and strategic execution are key. In this blog post, we’ll...
Unleashing Growth with Google Ads: A Guide for Small Ecommerce Businesses in the UK

Unleashing Growth with Google Ads: A Guide for Small Ecommerce Businesses in the UK

by socialstarlet | 07/08/2023 | Google Ads, Setting Up For Success

For small ecommerce businesses in the UK, navigating the competitive digital landscape can be daunting. Amidst the sea of online stores, the key to standing out lies in leveraging the right tools and strategies. Enter Google Ads – a powerful platform that, when...
Unlock the Power of Your Ads: Join Our Free Facebook Group for eCommerce Success

Unlock the Power of Your Ads: Join Our Free Facebook Group for eCommerce Success

by socialstarlet | 02/08/2023 | Facebook Ads, Google Ads, Setting Up For Success

Are you a small business retailer based in the UK, navigating the challenging world of Facebook and Google ads on your own? Feeling overwhelmed by the setup, jargon, and data, and craving better results for your eCommerce business? Look no further – we are here to...
Why Reducing Ad Spend Instead of Pausing Can Boost Your Ecommerce Success

Why Reducing Ad Spend Instead of Pausing Can Boost Your Ecommerce Success

by socialstarlet | 31/07/2023 | Facebook Ads, Optimising and Scaling

Here I unveil the secret sauce to a thriving summer advertising strategy for your ecommerce business. As the sun shines brighter and holiday mode kicks in, many businesses contemplate pausing their Facebook and Google ads during the summer months. However, I’m...
Unleashing the Power of GA4: A Game Changer for Businesses

Unleashing the Power of GA4: A Game Changer for Businesses

by socialstarlet | 03/07/2023 | Platform Updates, Setting Up For Success

In the ever-evolving digital landscape, understanding and analysing user behavior is crucial for businesses to stay competitive and make informed decisions. Google Analytics has long been the go-to tool for businesses to gain valuable insights into their website and...
Creative Testing: Elevating Your Ads through Different Ad Creatives

Creative Testing: Elevating Your Ads through Different Ad Creatives

by socialstarlet | 26/06/2023 | Copy and Creative, Facebook Ads

Testing different Facebook ad creatives is a crucial aspect of optimising your advertising strategy for small businesses. Here’s why it’s important and how it can significantly impact your results: Discover the winning creative: By testing various ad...
How to craft compelling ad copy that converts

How to craft compelling ad copy that converts

by socialstarlet | 22/05/2023 | Copy and Creative, Facebook Ads, Setting Up For Success

In today’s digital landscape, where attention spans are shorter than ever, it’s crucial to create ad copy that cuts through the noise and compels your target audience to take action. So, grab your pen and paper as we delve into the secrets of crafting ad...
What is the Meta Pixel and why do I need it?

What is the Meta Pixel and why do I need it?

by socialstarlet | 15/05/2023 | Setting Up For Success

If you’re involved in digital advertising, you may have heard the term “meta pixel” thrown around. But what exactly is it, and why do you need it to run ads? At its core, a meta pixel is a snippet of code that is placed on a website to track user...
How are people searching online in 2023?

How are people searching online in 2023?

by socialstarlet | 08/05/2023 | Google Ads, Uncategorised

In 2023, people are likely to continue using traditional search engines such as Google, Bing, and Yahoo to find information on the internet. However, with the advancements in AI technology, more people may start using chatbots and AI-powered search assistants like...
Maximise Your Google Ads Success: 12 Essential Tips to Get Started

Maximise Your Google Ads Success: 12 Essential Tips to Get Started

by socialstarlet | 01/05/2023 | Google Ads, Setting Up For Success

Are you looking to take your business to the next level with Google Ads? Perhaps you’ve tried running a few campaigns before, but they haven’t quite delivered the results you were hoping for. If so, don’t worry. In this blog post, learn 12 essential...
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🌟 Let's rewrite the narrative this year! Join @ 🌟 Let's rewrite the narrative this year! Join @hollytucker's #ColourFriday movement and say no to the Black Friday chaos. 

🛑 It's shocking that as a nation, we're still funneling £12.3 billion into big businesses like Amazon, especially when 80% of those purchases end up in landfill, get incinerated, or recycled poorly. 

🌍 But here's where we can make a change: supporting small businesses. Nearly 60% of UK small businesses fear closure, and our choices can make a difference. 

💪💙 Supporting small businesses goes beyond discounts. It's about recognising the value, uniqueness, and personal touch they bring. 

💖 This #ColourFriday, let's celebrate the heart and soul of small businesses. Your purchase may be a small act, but it can make a big impact.

#CampaignShopIndependent #VoteWithYourMoney #ShopSmall #SupportSmallBiz #SupportSmallBusinesses #BoycottBlackFriday  #BlackFriday #SmallBiz #ShopSmallBiz #ShopifySeller #ShopifyOwner #HampshireWomenInBusiness #GiftIdeas #HomeofSmallBusiness #StockingFillers
Ever found yourself drowning in the sea of Faceboo Ever found yourself drowning in the sea of Facebook ads, desperately trying to find that ONE solution to boost your conversions? 🌊

Let me paint a picture you might just relate to... 👀 Late nights, endless scrolling, and that sinking feeling when you realise the captivating post you clicked was just another ad. Sound familiar?

Well, I was there too. Lost in the digital noise, struggling to make my ads stand out, until I discovered the missing piece of the puzzle. 🧩

Picture this: a breakthrough in ad strategy that speaks directly to your potential customers' hearts. 💖 No more guessing games, just a formula grounded in the profound understanding of human psychology.

That moment of clarity transformed my journey. I went from ad frustration to a website that not only captured attention but turned casual clicks into devoted customers.

And here's the game-changer – it's not just about luck; it's about creating a connection that resonates.

When writing your ad copy:
~ Call out your Audience
~ Highlight the Problem / Pain-Point 
~ Weave an Emotional Tale
~ Introduce the Game-Changing Offer
~ Focus on Benefits, Not Features
~ Emphasise Transformation
~ End with a Persuasive Call to Action

Ready to break free from ad frustration and elevate your business? 

Click the link in my bio to join the Ad Answers for eCom waitlist.

#adanswersmembership #adanswersforecom #smallbusinessowneruk #shopifyseller #shopifyexpert #metaads #metaadsmanager #metaadstips #instagramads #instagramadvertising #adsmanager #hampshirewomeninbusiness #copywritingtips
Does the thought of Black Friday bring you up in h Does the thought of Black Friday bring you up in hives? 

Here are 3 alternatives to offering huge discounts:

~ Exclusive Bundles: Create irresistible product bundles at a special price, encouraging customers to buy more while saving on a curated collection.

~ Gift Card Rewards: Delight customers by offering a gift card when they spend a certain amount, like getting a £20 gift card for a £100 purchase. Try a Shopify app called 506 EasyGift to create this type of offer.

~ Early Access & VIP Perks: Provide early access to Black Friday deals for loyal customers or introduce a VIP program with exclusive perks, fostering a sense of exclusivity.

Remember, you you don't have to slash prices to ride the Black Friday wave. Customers are already in the buying mood, ready to shop, shop, shop. 

So, let's get creative. 

If you are participating in Black Friday, do let you customers know this early as the marketplace is flooder with offers.

#blackfridaydeals #blackfriday #blackfridayoffers #smallbusinessowner #hampshirebusiness
Want to know how to increase sales? Here are three Want to know how to increase sales? Here are three tips to get you started:

1. Create combos and recommend products: Spice up your customers' shopping experience by bundling items together and suggesting complementary products. Not only will this boost the value of their purchase, but they'll also feel like they've hit the jackpot with all the amazing finds they've discovered!

2. Be generous with discounts: Everybody loves a good deal, am I right? Entice your customers to add a few more items to their cart by offering volume discounts or free shipping for orders over a certain amount. They'll feel like they're getting a steal, and you'll be happy with the higher order value.

3. Upsell and cross-sell like a boss: Take your customers' experience to the next level by offering them upgraded or complementary items. Show them the fancier camera model with all the bells and whistles or suggest a matching handbag to go with that gorgeous dress. These strategies will not only increase your order value but will also make your customers feel like they've got a personal shopping assistant. Score!

What are you waiting for? Try out these three tips to increase the average order value of your product-based business. Get creative, have fun, and watch your sales soar. Good luck!

#digitalmarketingtips #AOV #averageordervalue #hampshirewomeninbusiness #shopifyseller #ecommercebusinessowner #shopifyowner #fbads #ppc #hampshirebusiness #ecommerceexpert #ecommercemarketing #productbasedbusiness #productmarketing
🚀 Big News Alert! The Ad Answers Waitlist is Op 🚀 Big News Alert! The Ad Answers Waitlist is Open! 🚀

Are you a small business owner managing your own ads and in need of expert advice and support? Look no further! 

Our founding members have been on an incredible journey, testing out campaigns they once hesitated to run. With the guidance of @vibingsocial_ and I, they’re achieving remarkable results, and we couldn’t be more excited for them. 

Enrolment for the Ad Answers membership kicks off in January, but the good news is, by joining the waitlist now, you’ll snag some fantastic bonuses along the way. 

But here’s the best part: the membership is only going to get bigger and better. 

Here’s a sneak peek at what we’ve got in store for you:

✨ Learning Hub: Gain access to a treasure trove of video tutorials on Facebook and Google Ads. 📚📹

✨ 24/7 Support: Join our exclusive members-only Facebook Group and get round-the-clock support from Cj and I plus collaborate with other fellow business owners.

✨ Zoom Support Calls: Join Live and get your ad account looked at and questions answered on the call or watch the replay in your own time.

✨ Monthly Masterclasses: Starting in the new year, we’re bringing in special guests to cover topics on Shopify, Klaviyo, GA4 and more!

✨ Resources Galore: We’ve got your back with resources that make creating and running ads a breeze. 

Sounds incredible, right? Click the link in our bio to join the waitlist. 
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#adanswersforecom #shopifyseller #shopifyowner #ecommercebusiness #ecombusiness #facebookadstraining #fbads #googleadstips #adwordsexpert #ppcads #digitalmarketingstrategy #winchesterbusiness
🌟 Early Bird Facebook Ad Campaign Success! 🌟 🌟 Early Bird Facebook Ad Campaign Success! 🌟

Incredible results from a recent Early bird ad campaign that I ran for my jewellery client. 

October can be a challenging month for eCommerce brands as shoppers often prefer to window shop, holding out for those enticing Black Friday deals. 

But this business? They decided to do things differently, and the results were astonishing.

They rolled out an Early Bird Facebook Ad Campaign, and the impact was immediate. 

The secret sauce? 

An irresistible offer that spoke to every customer, no matter their budget. 

The more they spent, the bigger the discount.

And the best part? The results were simply incredible. For every £1 spent on ads, they saw an astonishing £35 in return. 

That's what we call a remarkable Return on Ad Spend (ROAS).

This strategy was a game-changer, proving that sometimes, it truly pays off to run offers early. 

It's all about giving your audience offers too good to resist. 

So, eCommerce brands, don't be afraid to get creative and stand out from the crowd. 

Your unique offer could be just what your customers are waiting for. 

Ready to craft amazing ads? Let's chat! 

#googleads #ppc #adwords #digitalmarketing #googleadvertising #shopifyowner #shopifyseller #ecommercebusinessowner #ecommercebusiness #hampshirewomeninbusiness #ppcads #supportsmallbusiness #paidsearch #digitalmarketingtips
Got that nagging feeling that your Facebook ads mi Got that nagging feeling that your Facebook ads might not be hitting the mark. 

But how can you be sure? 🤔

Here are some signs to look out for:

📈 High Cost Per Click (CPC): If you're shelling out a small fortune for every click, it might be time to reevaluate your ad strategy. Don't forget increased competition this time of year will push ad costs up.

📉 Low Click-Through Rate (CTR): When your audience isn't engaging with your ads, it's a red flag that something needs tweaking. Aim for 1% CTR for a cold audience and 3% CTR for a warm audience.

🔺 Sky-High Bounce Rate: If visitors are leaving your site faster than you can say "hello," it's time to dig into your ad's relevance. Call out your customer through your ad copy, to make sure you are getting the right person clicking on your ad.

🔻 Low Conversion Rate: If people aren't taking the desired action after clicking your ad, it's time to optimise your landing page. Remember ads are used to drive relevant traffic to your website, then your website needs to do the rest to convert them into a paying customer.

💤 Ad Fatigue: If your audience is seeing the same ad repeatedly, they might be losing interest. It's time to freshen things up. Duplicate your ad and test a different creative.

Remember, it's all part of the journey. Don't be discouraged. 

Every ad campaign is a learning experience, and even the best marketers encounter hurdles. 

Always be testing!

Let me know in the comments ⤵️ - What do you struggle with when running Facebook ads?
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#facebookads #facebookadsexpert #fbads #adsmanager #facebookadstips #smallandmightybusiness #smallbusinessowner #smallbusinessowneruk #metaads #instagramads #hampshirewomeninbusiness #etsyseller #smallbusinesssupportingsmallbusiness #hampshirewomeninbusiness #shopifyseller #shopifyowner
🌟 Client Spotlight: Aiesha Rana from Coral & In 🌟 Client Spotlight: Aiesha Rana from Coral & Ink 🌟

Meet Aiesha, the founder of @coralandink, your go-to destination for stunning Kawaii stationery essentials 📝

Aiesha was already rocking Facebook Ads, but she had even bigger dreams for her online stationery business. She wanted to give Google Ads a go.

I connected up her tech, built a Performance Max (shopping and search wrapped into one) and brand search campaign, optimised her ads and provided training support to handover the ad account back to her to manage independently. 

Aiesha offers a range of stationery products many of these are  low-ticket. So, we fine-tuned her strategy. We excluded those low-ticket items from showing up and focused on her Advent Calendars and Stationery Boxes, which are also her bestsellers.

Starting from scratch with a new Google Ads account can be a journey, and it might take some time before you see a decent return on investment. 

Aiesha is now equipped to run her own Google Ads. She has access to our recorded Zoom training sessions allowing her to learn at her own pace and is also part of our Ad Answers FB Community if she has any questions.

Are you considering running Google Ads for your eCommerce business or maybe your current Google Ad Account needs a  little TLC.

🙌 Great news! November's space has just been snapped up, but there is 1 spot left in December for my Google Ads VIP Package. 

You'll need to be quick because this last spot is likely to disappear just as fast as the other one did!

Interested? Drop me a DM to get started.
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#googleads #adwords #googleadsexpert #googleadwords #googleshopping #adsmanager #googleadstips #smallandmightybusiness #smallbusinessowner #smallbusinessowneruk #smallbusinesssupportingsmallbusiness #hampshirewomeninbusiness #shopifyseller #shopifyowner
.... you are meant to be on holiday but cannot swi .... you are meant to be on holiday but cannot switch off! 

Can you relate? 

Comment below.

#smallbusinessowners #smallbizowner #ecommercebiz #shopifyseller #shopifyowner #hampshirewomeninbusiness #businesswoman #supportlocalbusiness #instagood #smallbusinesstips #smallbusinesslove #supportsmallbusinesses #bossbabe #girlboss #entrepreneurship #womensupportingwomen
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