Hello, fellow small business owners and e-commerce enthusiasts! We've got some exciting news to share with you today. After an immensely successful launch back in September, we've decided to reopen the doors to our highly acclaimed Ad Answers for eCom membership....
facebook & google ads advice
Crafting Irresistible Offers for Black Friday & Maximise Profit
Black Friday is just around the corner, and every eCommerce business owner knows that it's the most thrilling time of the year to boost sales. But here's the secret sauce to Black Friday success: it's all about your irresistible offer. You can have the best campaign...
Small Business Guide: 5 Tips to Ace Black Friday Sales Online
Black Friday is a shopping extravaganza that presents an incredible opportunity for small product-based businesses to boost their online sales. To make the most of this retail frenzy, proper planning and strategic execution are key. In this blog post, we'll provide...
Unlock the Power of Your Ads: Join Our Free Facebook Group for eCommerce Success
Are you a small business retailer based in the UK, navigating the challenging world of Facebook and Google ads on your own? Feeling overwhelmed by the setup, jargon, and data, and craving better results for your eCommerce business? Look no further – we are here to...
Why Reducing Ad Spend Instead of Pausing Can Boost Your Ecommerce Success
Here I unveil the secret sauce to a thriving summer advertising strategy for your ecommerce business. As the sun shines brighter and holiday mode kicks in, many businesses contemplate pausing their Facebook and Google ads during the summer months. However, I'm here to...
Creative Testing: Elevating Your Ads through Different Ad Creatives
Testing different Facebook ad creatives is a crucial aspect of optimising your advertising strategy for small businesses. Here's why it's important and how it can significantly impact your results: Discover the winning creative: By testing various ad creatives, you...
How to craft compelling ad copy that converts
In today's digital landscape, where attention spans are shorter than ever, it's crucial to create ad copy that cuts through the noise and compels your target audience to take action. So, grab your pen and paper as we delve into the secrets of crafting ad copy that...
Facebook and Instagram Ads for Small Businesses: Tips and Tricks for Success
In this blog, we’ll explore Facebook and Instagram Ads for small businesses, and provide tips and tricks for success.
5 Tips for Running Successful Meta Ads
Here are five tips for running successful Facebook Ads: Understand your target audience: Knowing who your target audience is and what they are interested in is crucial for creating effective ads. Use Facebook's Audience Insights tool to find out more about your target...
What are Facebook Advantage+ Shopping Campaigns?
Advertising on Facebook has become an integral part of digital marketing for businesses of all sizes. One of the best ways to reach your target audience on Facebook is the Facebook Advantage+ Shopping Campaign. This type of campaign allows you to create targeted ads...
Grow Your Email List with Ads
Email marketing is a great tool for connecting with your audience and driving sales.
What’s better for my business – Google or Facebook ads?
It is difficult to say whether Facebook ads or Google ads are better, as it depends on the specific goals and objectives of your marketing campaign, as well as the target audience you are trying to reach.

Hi! I’m Nicole,
I help home, fashion & lifestyle brands unleash the power of paid ads
I am a freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire, who has invested time and money in training in the latest digital marketing tools to give me the knowledge to help ecommerce businesses like yours grow.