Hello, fellow small business owners and e-commerce enthusiasts! We've got some exciting news to share with you today. After an immensely successful launch back in September, we've decided to reopen the doors to our highly acclaimed Ad Answers for eCom membership....
facebook & google ads advice
Crafting Irresistible Offers for Black Friday & Maximise Profit
Black Friday is just around the corner, and every eCommerce business owner knows that it's the most thrilling time of the year to boost sales. But here's the secret sauce to Black Friday success: it's all about your irresistible offer. You can have the best campaign...
Small Business Guide: 5 Tips to Ace Black Friday Sales Online
Black Friday is a shopping extravaganza that presents an incredible opportunity for small product-based businesses to boost their online sales. To make the most of this retail frenzy, proper planning and strategic execution are key. In this blog post, we'll provide...
Unleashing Growth with Google Ads: A Guide for Small Ecommerce Businesses in the UK
For small ecommerce businesses in the UK, navigating the competitive digital landscape can be daunting. Amidst the sea of online stores, the key to standing out lies in leveraging the right tools and strategies. Enter Google Ads – a powerful platform that, when...
Unlock the Power of Your Ads: Join Our Free Facebook Group for eCommerce Success
Are you a small business retailer based in the UK, navigating the challenging world of Facebook and Google ads on your own? Feeling overwhelmed by the setup, jargon, and data, and craving better results for your eCommerce business? Look no further – we are here to...
How are people searching online in 2023?
In 2023, people are likely to continue using traditional search engines such as Google, Bing, and Yahoo to find information on the internet. However, with the advancements in AI technology, more people may start using chatbots and AI-powered search assistants like...
Maximise Your Google Ads Success: 12 Essential Tips to Get Started
Are you looking to take your business to the next level with Google Ads? Perhaps you’ve tried running a few campaigns before, but they haven’t quite delivered the results you were hoping for.
The Importance of Targeting in Google Ads and How to Do It Effectively
In this blog, we’ll discuss the importance of targeting in Google Ads and provide tips on how to do it effectively.
Choosing the Right Keyword Match Type for Your Google Ads Campaign
In Google Ads, there are three types of keyword match types: broad match, phrase match, and exact match. Each match type has its own purpose, and it’s important to understand the differences between them to create effective campaigns.
How to Measure the Success of Your Google Ads Campaigns: Metrics to Track.
In this blog post, we’ll discuss the metrics you should be tracking to measure the success of your Google Ads campaigns.
7 Ways to Optimise your Google Ads for Success
There are several strategies that you can use to optimise the performance of your Google Ads campaigns and maximise your results…
Common Google Ad Mistakes to Avoid
Google Ads is an effective way to drive traffic and sales for your business, but it’s not without its challenges. Many businesses struggle to get the most out of their Google Ads campaigns due to common mistakes that can be easily avoided. In this blog, we’ll discuss 5 common Google Ads mistakes and how to avoid them.

Hi! I’m Nicole,
I help home, fashion & lifestyle brands unleash the power of paid ads
I am a freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire, who has invested time and money in training in the latest digital marketing tools to give me the knowledge to help ecommerce businesses like yours grow.