In the ever-evolving digital landscape, understanding and analysing user behavior is crucial for businesses to stay competitive and make informed decisions. Google Analytics has long been the go-to tool for businesses to gain valuable insights into their website and...
facebook & google ads advice
What are Facebook Advantage+ Shopping Campaigns?
Advertising on Facebook has become an integral part of digital marketing for businesses of all sizes. One of the best ways to reach your target audience on Facebook is the Facebook Advantage+ Shopping Campaign. This type of campaign allows you to create targeted ads...
Facebook ad objectives – the key to success
If you have ever ventured into Facebook Ads Manager, you will know that you are faced with a multitude of decisions before you can unleash your ad on the world. You have to choose your campaign objective, your audience, your ad format (image /...
How to monetise your products with Instagram Shops
Do you have a product based business with an e-commerce website? Yes. Do you have an Instagram Shop? No 😳 This is why you need to set up a shop. There are 1 billion active monthly users on Instagram worldwide and 80% of those users follow a business on Instagram....

Hi! I’m Nicole,
I help home, fashion & lifestyle brands unleash the power of paid ads
I am a freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire, who has invested time and money in training in the latest digital marketing tools to give me the knowledge to help ecommerce businesses like yours grow.