Email marketing is a great tool for connecting with your audience and driving sales. The benefits of email marketing include increased visibility, better customer engagement, improved ROI, cost savings, and streamlined communication.
Increased visibility means more opportunities for your customers to see your message and for potential customers to find your business.
You can nurture your email list with tips, tricks, updates on new collections, offers, competitions etc. Better customer engagement helps to build relationships with customers and leads to more sales. Improved ROI means that you can get more out of your marketing budget.
The cost of maintaining an email list are low and you can save time sending them out by automating the process. For example, create a email flow to send an email to abandoned carts.
Klaviyo is one of the most popular email platforms for e-commerce businesses. You can also integrate Facebook Advertising with Klaviyo which provides two main features:
- Sync lists and segments to Facebook as Custom Audiences so that you can advertise to these subscribers, as well as create Lookalike Audiences.
- Add subscribers who sign up via Facebook Lead Ad Forms to a list in Klaviyo.
Streamlined communication means less effort is required to send multiple emails and you can obtain feedback much faster than with other forms of marketing. Great if you are thinking of launching a new product, you can find out what your customers want by emailing them a poll.
Email go straight to their inbox, so they can choose when to read them.
Here are several ways to grow your email list with ads:
Use lead magnets: Offer something of value in exchange for an email address, such as a free e-book, webinar, or discount code e.g. 20% off when you sign up to our newsletter. This can be promoted through your ads, to entice people to sign up. You could setup a specific code that only people who signed up to your Newsletter get, so that you can track what’s working.
Create landing pages: Create dedicated landing pages for your ads that are optimised for email sign-ups. These pages should have a clear call-to-action (CTA) and a form for collecting email addresses. Put the form on the banner or footer of your website. Avoid pop ups that appear when someone first visits your site as they tend to get annoying and therefore dismissed. If you want to use a pop with Sign Up to Our Newsletter, then get it to appear after the visitor has spent some time on your site.
Use retargeting ads: Use retargeting ads to target people who have visited your website or engaged with your brand in the past. These ads can include a CTA to sign up for your email list.
Use social media ads: Utilise social media platforms such as Facebook, Instagram, and LinkedIn to reach a wider audience and promote your email sign-up offer. These are a great way to grow your email list and get a sale.
Run contests and giveaways: Run a contest or giveaway on your website or social media platforms and require participants to provide their email address to enter.
Use paid traffic: Use Google or social media ads to drive paid traffic to your landing pages or sign-up forms. These ads should be targeted to the audience most likely to be interested in your offer.
Utilise videos: Use videos ads to promote your email list and make sure to include a clear call-to-action to sign up after the video.
Optimise for mobile: Make sure that your ads and sign-up forms are optimised for mobile devices to capture email addresses from people who may be viewing your ads on their phone. FUN FACT: As of January 2023, 60.9% of all website traffic comes from people using mobile devices. 92.1% of internet users access the internet using a mobile phone.
Keep in mind that growing an email list requires patience, testing and some effort to get started. Make sure to track your results in your Ads Dashboard, and adjust your strategy as needed based on your performance data and audience engagement.
Always make sure to follow email marketing best practices and regulations such as GDPR to ensure your email campaigns are legal and ethical too.