If you’re running a Google Ads campaign, it’s essential to measure its success to determine whether your ad spend is generating a positive return on investment (ROI). Measuring the success of your campaign requires tracking specific metrics that can give you insights into how well your ads are performing. In this blog post, we’ll discuss the metrics you should be tracking to measure the success of your Google Ads campaigns.

1. Click-Through Rate (CTR) The click-through rate (CTR) measures the percentage of people who clicked on your ad after seeing it. A high CTR indicates that your ad is relevant to your target audience and that they are interested in your offer. A low CTR may indicate that your ad copy or targeting is not resonating with your audience. A CTR of around 2% to 5% is considered average, while a CTR above 5% is considered good.
2. Conversion Rate (CR) The conversion rate (CR) measures the percentage of people who clicked on your ad and then took a specific action on your website, such as filling out a form or making a purchase. A high conversion rate indicates that your ad and landing page are aligned with the user’s intent and that your offer is compelling. A low conversion rate may indicate that your landing page is not relevant to your ad or that your offer is not compelling. A conversion rate of 2% to 5% is considered average, while a conversion rate above 5% is considered good.
3. Cost Per Click (CPC) The cost per click (CPC) measures the amount you pay for each click on your ad. A high CPC may indicate that you’re bidding too aggressively for keywords or that your ad is not relevant to your target audience. A low CPC may indicate that your ad is highly relevant to your target audience, and you’re bidding competitively for keywords. It’s essential to keep your CPC as low as possible to ensure a positive ROI.
4. Cost Per Acquisition (CPA) The cost per acquisition (CPA) measures the amount you pay for each conversion, such as a sale or lead. A high CPA may indicate that your ad is not targeting the right audience or that your landing page is not optimized for conversions. A low CPA indicates that your ad and landing page are aligned with the user’s intent and that your offer is compelling.
5. Return on Ad Spend (ROAS) The return on ad spend (ROAS) measures the revenue generated for every pound spent on ads. A high ROAS indicates that your ads are generating a positive ROI, while a low ROAS indicates that your ads are not generating a positive ROI. It’s essential to monitor your ROAS regularly and adjust your ad spend and targeting to ensure a positive ROI.
6. Quality Score The quality score measures the relevance and quality of your ad and landing page. A high-quality score indicates that your ad and landing page are highly relevant to your target audience and that your offer is compelling. A low quality score indicates that your ad and landing page are not relevant to your target audience and that your offer is not compelling. A high-quality score can lead to a higher ad position and a lower CPC.

In conclusion, measuring the success of your Google Ads campaigns requires tracking specific metrics that can provide insights into how well your ads are performing. By tracking metrics such as CTR, CR, CPC, CPA, ROAS, and quality score, you can determine whether your ad spend is generating a positive ROI and adjust your campaigns accordingly. Remember to monitor these metrics regularly and make adjustments as necessary to ensure the success of your campaigns.

Remember that the success of your campaigns comes down to your own account goals.

Need help understanding your Google Ad results? Book a Power Hour – A value packed 60 minute session with me to uncover what’s going on in your ad account.