facebook & google ads advice

How to monetise your products with Instagram Shops

Do you have a product based business with an e-commerce website?


Do you have an Instagram Shop?

No 😳

This is why you need to set up a shop. There are 1 billion active monthly users on Instagram worldwide and 80% of those users follow a business on Instagram. Using shopping tags, you can make it easy for your customers to see a product and be able to buy it without wasting time searching your website.

🛒 What is an Instagram Shop?

An Instagram Shop lets you integrate your product catalogue with your Instagram profile. This allows you to promote your products directly to Instagram users through your posts, Stories, in the Explore tab, and in the Shop tab on your profile.

🛍 Why use it?

Shopping on Instagram allows your customers a new way to engage and shop with your brand. It lets your Instagram page turn into a visual storefront, where Instagram users can browse your product range without leaving the platform.

Step 1: Confirm eligibility.

Step 2: Convert to a business or creator account.

Step 3: link your Instagram business account to a Facebook Page.

Step 4: Upload a product catalogue via Catalogue Manager within Facebook Business Manager or via a E-commerce platform partner e.g. Shopify, BigCommerce, Magento, Opencart, WooCommerce.

Step 5: Submit your account for review, this can take a few days, sometimes longer.

Step 6: Once your account has been approved, you can turn on the shopping features.

Et voila! You can now start tagging your products in your photos and videos on your feed and stories.

Need help setting up your Instagram Shop? Get in touch.

Freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire

Hi! I’m Nicole,

I help home, fashion & lifestyle brands unleash the power of paid ads

I am a freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire, who has invested time and money in training in the latest digital marketing tools to give me the knowledge to help ecommerce businesses like yours grow.


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