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I help home, fashion & lifestyle brands unleash the power of paid ads. Welcome to my blog, full of practical tips and advice to help you grow your business with Facebook and Google Ads.

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Big News for Small Business Owners: Ad Answers for eCom Waitlist is Open! 🚀
Hello, fellow small business owners and e-commerce enthusiasts! We've got some exciting news to share with you today. After an immensely successful launch back in September, we've decided to reopen the doors to our highly acclaimed Ad Answers for eCom membership....
Crafting Irresistible Offers for Black Friday & Maximise Profit
Black Friday is just around the corner, and every eCommerce business owner knows that it's the most thrilling time of the year to boost sales. But here's the secret sauce to Black Friday success: it's all about your irresistible offer. You can have the best campaign...
Small Business Guide: 5 Tips to Ace Black Friday Sales Online
Black Friday is a shopping extravaganza that presents an incredible opportunity for small product-based businesses to boost their online sales. To make the most of this retail frenzy, proper planning and strategic execution are key. In this blog post, we'll provide...
Unleashing Growth with Google Ads: A Guide for Small Ecommerce Businesses in the UK
For small ecommerce businesses in the UK, navigating the competitive digital landscape can be daunting. Amidst the sea of online stores, the key to standing out lies in leveraging the right tools and strategies. Enter Google Ads – a powerful platform that, when...
Unlock the Power of Your Ads: Join Our Free Facebook Group for eCommerce Success
Are you a small business retailer based in the UK, navigating the challenging world of Facebook and Google ads on your own? Feeling overwhelmed by the setup, jargon, and data, and craving better results for your eCommerce business? Look no further – we are here to...
Why Reducing Ad Spend Instead of Pausing Can Boost Your Ecommerce Success
Here I unveil the secret sauce to a thriving summer advertising strategy for your ecommerce business. As the sun shines brighter and holiday mode kicks in, many businesses contemplate pausing their Facebook and Google ads during the summer months. However, I'm here to...
Unleashing the Power of GA4: A Game Changer for Businesses
In the ever-evolving digital landscape, understanding and analysing user behavior is crucial for businesses to stay competitive and make informed decisions. Google Analytics has long been the go-to tool for businesses to gain valuable insights into their website and...
Creative Testing: Elevating Your Ads through Different Ad Creatives
Testing different Facebook ad creatives is a crucial aspect of optimising your advertising strategy for small businesses. Here's why it's important and how it can significantly impact your results: Discover the winning creative: By testing various ad creatives, you...
How to craft compelling ad copy that converts
In today's digital landscape, where attention spans are shorter than ever, it's crucial to create ad copy that cuts through the noise and compels your target audience to take action. So, grab your pen and paper as we delve into the secrets of crafting ad copy that...
What is the Meta Pixel and why do I need it?
If you're involved in digital advertising, you may have heard the term "meta pixel" thrown around. But what exactly is it, and why do you need it to run ads? At its core, a meta pixel is a snippet of code that is placed on a website to track user behavior. It works by...
How are people searching online in 2023?
In 2023, people are likely to continue using traditional search engines such as Google, Bing, and Yahoo to find information on the internet. However, with the advancements in AI technology, more people may start using chatbots and AI-powered search assistants like...
Maximise Your Google Ads Success: 12 Essential Tips to Get Started
Are you looking to take your business to the next level with Google Ads? Perhaps you’ve tried running a few campaigns before, but they haven’t quite delivered the results you were hoping for.
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