by socialstarlet | 08/11/2023 | Facebook Ads, Google Ads, Setting Up For Success
Hello, fellow small business owners and e-commerce enthusiasts! We’ve got some exciting news to share with you today. After an immensely successful launch back in September, we’ve decided to reopen the doors to our highly acclaimed Ad Answers for eCom...
by socialstarlet | 06/11/2023 | Facebook Ads, Google Ads, Setting Up For Success
Black Friday is just around the corner, and every eCommerce business owner knows that it’s the most thrilling time of the year to boost sales. But here’s the secret sauce to Black Friday success: it’s all about your irresistible offer. You can have...
by socialstarlet | 06/10/2023 | Facebook Ads, Google Ads, Setting Up For Success
Black Friday is a shopping extravaganza that presents an incredible opportunity for small product-based businesses to boost their online sales. To make the most of this retail frenzy, proper planning and strategic execution are key. In this blog post, we’ll...
by socialstarlet | 02/08/2023 | Facebook Ads, Google Ads, Setting Up For Success
Are you a small business retailer based in the UK, navigating the challenging world of Facebook and Google ads on your own? Feeling overwhelmed by the setup, jargon, and data, and craving better results for your eCommerce business? Look no further – we are here to...
by socialstarlet | 31/07/2023 | Facebook Ads, Optimising and Scaling
Here I unveil the secret sauce to a thriving summer advertising strategy for your ecommerce business. As the sun shines brighter and holiday mode kicks in, many businesses contemplate pausing their Facebook and Google ads during the summer months. However, I’m...
by socialstarlet | 26/06/2023 | Copy and Creative, Facebook Ads
Testing different Facebook ad creatives is a crucial aspect of optimising your advertising strategy for small businesses. Here’s why it’s important and how it can significantly impact your results: Discover the winning creative: By testing various ad...
by socialstarlet | 22/05/2023 | Copy and Creative, Facebook Ads, Setting Up For Success
In today’s digital landscape, where attention spans are shorter than ever, it’s crucial to create ad copy that cuts through the noise and compels your target audience to take action. So, grab your pen and paper as we delve into the secrets of crafting ad...
by socialstarlet | 15/05/2023 | Setting Up For Success
If you’re involved in digital advertising, you may have heard the term “meta pixel” thrown around. But what exactly is it, and why do you need it to run ads? At its core, a meta pixel is a snippet of code that is placed on a website to track user...
by socialstarlet | 24/04/2023 | Optimising and Scaling, Setting Up For Success
Cart abandonment is a common problem for online retailers. According to recent statistics, the average cart abandonment rate is around 70%. This means that for every 10 customers who add items to their cart, only three end up making a purchase. Cart abandonment can be...
by socialstarlet | 10/04/2023 | Facebook Ads, Setting Up For Success
Small businesses often have limited marketing budgets, making it difficult for them to compete with larger companies in traditional advertising channels. However, with the rise of social media advertising, small businesses now have a cost-effective way to reach their...
by socialstarlet | 27/02/2023 | Google Ads, Optimising and Scaling, Setting Up For Success
Google Ads is an effective way to drive traffic and sales for your business, but it’s not without its challenges. Many businesses struggle to get the most out of their Google Ads campaigns due to common mistakes that can be easily avoided. In this blog,...
by socialstarlet | 30/01/2023 | Facebook Ads, Platform Updates
Advertising on Facebook has become an integral part of digital marketing for businesses of all sizes. One of the best ways to reach your target audience on Facebook is the Facebook Advantage+ Shopping Campaign. This type of campaign allows you to create targeted ads...
