facebook & google ads advice

What are Facebook Advantage+ Shopping Campaigns?

Advertising on Facebook has become an integral part of digital marketing for businesses of all sizes. One of the best ways to reach your target audience on Facebook is the Facebook Advantage+ Shopping Campaign. This type of campaign allows you to create targeted ads that can reach your potential customers on the world’s largest social network. 

In this blog, we will discuss what Facebook Advantage+ Shopping Campaigns are, the benefits of using them, and how to set up a campaign. 

What are Facebook Advantage+ Shopping Campaigns?

Facebook Advantage+ Shopping Campaigns are ads that allow you to showcase products to drive sales. You can create ads that feature individual products or an entire catalogue of products and then target them to reach the right audience. 

These ads are setip and created using Facebook’s Ads Manager, which allows you to create campaigns, set up target audiences, choose placements and more. You can also adjust your budget and bidding to ensure your ads reach the right people.

Benefits of Using Facebook Advantage+ Shopping Campaigns

Facebook Advantage+ Shopping Campaigns are a great way to reach potential customers and increase sales. Here are some of the benefits of using these campaigns: 

  • Reach a larger, more targeted audience: You can target your ads to reach potential customers based on their interests, demographics, and behaviours. 
  • Increase visibility of your products: With the right ad design, you can showcase your products and services in an attractive, eye-catching way. 
  • Track performance: You can track the performance of your campaigns to see which ads are performing the best and make adjustments as needed.
  • Cost-effective: Facebook Advantage+ Shopping Campaigns are cost-effective and allow you to set a budget that works for you.

How to Set Up a Facebook Advantage+ Shopping Campaign

To get started, you will need a product catalogue on your Facebook page. (This is created in Facebook Commerce Manager.) Once you have that setup, here is what you will need to do: 

  1. Head to Ads Manager and select “Create Ad”
  2. Click “Create a Shopping Campaign”
  3. Choose a campaign objective (e.g. Reach, Traffic, etc.)
  4. Select “Advantage+” as your campaign type
  5. Enter a budget and schedule
  6. Select the product catalogue you want to use
  7. Create your ad set
  8. Choose your audience
  9. Choose your ad format
  10. Create your ad

Once you have your campaign set up, you can start optimising and analysing the performance of your ads. Good luck!

Freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire

Hi! I’m Nicole,

I help home, fashion & lifestyle brands unleash the power of paid ads

I am a freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire, who has invested time and money in training in the latest digital marketing tools to give me the knowledge to help ecommerce businesses like yours grow.


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