facebook & google ads advice

Why You Should Keep Running Facebook Ads Even When Business is Booming

When business is booming, it might seem like a good idea to cut back on Facebook ads to save some money.

“Stopping advertising to save money is like stopping your watch to save time.”

Henry Ford

This approach can actually hurt your business in the long run. 

Here’s why you should keep your ads running even when sales are strong.

1. Maintain Momentum

Stopping your ads can disrupt the momentum you’ve built. Advertising helps keep your brand in front of customers and ensures a steady flow of sales.

2. Build Brand Awareness

Advertising isn’t just for immediate sales. It’s also about building long-term brand recognition. So even when sales are good. You want potential customers to remember your brand for future purchases.

3. Stay Ahead of the Competition

Your competitors may seize the opportunity to get in front of your target audience. You are competing for the same customers after all. Continuous ads help you stay ahead and reinforce your market position.

4. Optimise Ad Performance

Running ads allows you to gather valuable data on what works best. Always be testing. This ongoing learning process is crucial for optimising your campaigns. Helping you make informed data driven decisions.

5. Increase Customer Lifetime Value

Advertising helps you engage with existing customers, encouraging repeat purchases. Ads remind them of new products, special offers, and give them a reason to come back.

6. Prepare for Slow Periods

Every business has its ups and downs. Building a strong customer base and a pipeline of potential sales can help smooth out the highs and lows.

7. Promote New Products or Services

If you have new products or special promotions, ongoing ads can help spread the word. This ensures your audience is always aware of what you offer.

8. Leverage Facebook’s Algorithm

Facebook’s algorithm rewards consistent advertisers. If you stop and then start again later, it can take time for your ads to regain their performance. Staying active keeps your ad delivery optimised.


Sure, saving on ads during a sales boom might seem tempting. But Facebook Ads used strategically year-round are a powerful tool to sustain momentum and fuel continuous growth for your business.

Freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire

Hi! I’m Nicole,

I help home, fashion & lifestyle brands unleash the power of paid ads

I am a freelance Facebook, Instagram and Google Ads PPC expert based in Winchester, Hampshire, who has invested time and money in training in the latest digital marketing tools to give me the knowledge to help ecommerce businesses like yours grow.


More like this…